Happy New Year!
Now that the holidays are behind us we can clearly focus on the year ahead. With regard to business marketing and planning I encourage you to ask yourself these questions:
What would you like to occur differently?
Have you seen your market change in the past year? How will you adapt?
Do you know what led your customers to purchase or utilize your services? If you aren't keeping track of this or asking why you were ultimately selected, you may want to implement tracking the Million Dollar Question.
What is your value proposition?
Are you engaging your company in social media? How? More importantly how often?
Do you blog? If not, what is holding you back? What topics are your clientele interested in?
Some small business owners think that because content marketing is essentially free, it's not worth devoting time to. But the truth is, the less money you're prepared to spend on content and social media, the more time you will need to devote for it to be effective.
- Melinda Emerson, America's Small Business Expert
Do you think your messaging needs to be tweaked or changed altogether?
Is your website mobile and tablet friendly? If not add that to the list. Time spent on mobile digital media is growing, currently at 51% compared to 42% for desktop.*
Do you advertise your business to prior website visitors?
Are there any changing trends that may affect how you market to your customer?
Would you choose yourself?
Please remember that I remain available for your marketing needs and am never too busy to handle your referrals. I am excited about the year ahead and hope you are too. Please let me know how I can help!